Your products to sell and your online store are ready! Congrats. Now we can start selling and acquiring customers. Let’s see how we can grow your store together!
If you haven’t prepared your online store yet, you can see how you can prepare it in 7 simple steps with the link below. With the online store, you can ensure that users buy products from you with confidence. All your marketing efforts will be to bring users to this store. That’s why it’s so valuable.
I’m sure you’ve read a lot of documents and watched videos about online sales. You may even have followed the expert who explained many sales strategies. Of course, very valuable suggestions, but I wish they were simple and understandable.
In this document, we wanted to tell you the suggestions you can make quickly, in the most understandable and simple way.
Let’s think very simply. You have an online store and products ready for sale. What you need is sales!
What should you do?
Contents:
How to get your first sale?
- Get support from your friends
- Be active in online communities
- Make attractive offers for first-time buyers
- Use your social media actively
- SEO (Search Engine Optimization)
Use paid marketing strategies!
- Reach your potential customers on Facebook
- Use Instagram Ads
- Advertise and sell with Google Ads
- Work with influencers
Now is the time to experiment and learn more for selling!
How to get your fisrt sale?
Your store is ready and we are ready to sell. Great!
Let’s think simple now. In order for the products in your online store to be purchased by users, they are required to visit your store. So it is necessary to make your store popular.
These visitors should be people related to your products in your store. Otherwise, irrelevant people will see your products and the sale will not take place. Of course we don’t want that.
For example, if 50 people visited your store, 10 people may purchase products. This is a simple sales funnel.
As the store owner, your task after setting up your store should be to get new people to visit your store.
We can suggest two ways to do this. Paid and free marketing channels.
I know that free methods immediately caught your attention. We love anything free. Let’s take a closer look at what we can do:
1. Get support from your friends
This may be the free and easiest marketing channel. You can be immediately visible by sharing your store and venture with your friends and allowing your friends to share them. This will ensure that you get your first visitors.
Many Shopiroller store owners said that they made their first sales to their friends or to the people they announced.
To do this, you can share using WhatsApp groups, Instagram accounts and Telegram channels. You can reach more of your friends by using these and similar channels.
With these shares, you can get your first order thanks to your friends. Also, if your friends support these posts, you can reach more communities.
You can also get honest feedback from them like a customer. This will give you ideas about the product.
2. Be active in online communities
One of the important methods. There are hundreds of different communities where there are many different people like you who sell, are active in e-commerce, sell wholesale products or want to buy products. These communities can be Facebook Groups or Telegram Groups.
Do not be in a hurry and first contact the group administrators to share in these groups, get permission. If you are in the right and relevant group, this will not be a problem.
For example, if your store sells jewelry accessories, join groups with jewelry enthusiasts on Facebook.
Consider users’ product recommendation and try to do it quickly. This quick fix will make them very happy.
You can request comments and feedback about products. Give importance to these. Because you are talking to your potential customers.
Create a special discount coupon for that group to make it more attractive. It may have been made in the name of the group. You can ask admins to share this.
You did a great job! You are now part of the group. Keep going like that.
3. Make attractive offers for first-time buyers
You can create and customize a coupon code at any time in your Shopiroller store. You definitely need to use this.
Make attractive offers for first-time buyers. This will significantly increase the purchase rate of visitors. Thus, you will have customers who will try your products for the first time.
You need to ensure that your discount coupon is too good for visitors to refuse. Consider options like 50% off or free shipping.
Be creative and make unique offers.
Examples of great offers:
- Free shipping for all orders
- 50% discount on your first purchase
- 50% discount if you recommend it to a friend
- …
4. Use your social media actively
In our opinion, one of your most important sales channels is your social media account. In particular, you need to use your Instagram account very actively in this regard.
Even though the biggest brands make serious sales, they are also very active on social media. Because they still want to grow their brand presence.
That’s why you need to invest in social media.
Tip: It is very important to be regularly and constantly active on social media. That’s why you need to consistently produce content on a planned basis.
What can you do on social media?
If you want to get visitors about the products you sell now, you need to attract the attention of these people. You need to share stories, reels and posts regularly. You can create interesting content and create interaction by asking questions to your audience. Also, I think most importantly, share tips that will improve their lives. So they have a reason to follow you.
For example, combination suggestions for the clothing industry can be a good option.
5. SEO (Search Engine Optimization)
There is an important issue about SEO that we need to know first. Investing in SEO will not have an immediate effect. We will be able to see the effects of this study after at least 6 months.
SEO and search engine optimization ensure that your store and products are correctly placed on the Internet. When users search for products related to your store, they see your products on Google.
SEO tips for your brand:
- Fill in the SEO fields in your Shopiroller store completely and uniquely to you.
- Add your product descriptions in a detailed, clear and understandable way.
- Add your product images. Include at least 3 from different angles.
SEO will not affect your sales in the short term, but these investments will be very valuable in the future. So please make this investment.
Use paid marketing strategies!
Now it’s time to try something different! This means that we will learn new things.
After your store is up and running, you may want to speed up the flow of customers. You may want to spend some money on this. This would be a sensible strategy.
With paid ads, you can show your product and message to the target audiences you have determined through Google and Social Media. If you manage to reach the right target audience, they will buy products from you. It is possible for you to grow rapidly as these customers will then buy products again and again.
Let’s think more simply. You will pay for the ads. Ads will bring you visitors. Some of the visitors will also buy products from you. This is a famous sales funnel that is simple but effective.
1. Reach your potential customers on Facebook
You can do a detailed targeting with Facebook ads. It is very easy to manage and set up. You can have your store’s ads shown to people by choosing them according to age, gender, location and interests.
For example, you have a store that sells jewelry accessories. You can set a target audience between the ages of 18-30, gender female, interest in jewellery, a country of Turkey and a Turkish language spoken, and show your ads.
Tips:
- Start with low-budget ads, review and decide based on data
- By advertising to the target audience of your competitors, you can target more accurately.
- Experiment with different and review continuous data
Important Note: Do not throw away the ad data. You need to constantly review the data. If you have created a very unsuccessful ad, you can close it and set up a new ad without spending unnecessary money. How many people saw the ad here? How many people clicked on the ad? , how many people signed up for your online store? How many people bought it? You should examine all these data and make decisions based on the data.
If there are too many clicks but not buying, users may not be able to match the message you give in the ad with what they see in your online store. (If there is no technical error preventing the purchase in the online store)
You can continue to review the data by gradually increasing the budgets of the ads you sell.
To schedule and launch Facebook Ads, go to Facebook Business and get started.
2. Use Instagram Ads
Another powerful social media platform like Facebook is Instagram. From here, you can reach very different audiences and find your customers.
You can use visual and video ads to entice users to come to your social media account and then to your store and convert them into customers. Each one may allow you to experiment differently.
If your target audience is mostly young people, you should definitely try Instagram.
Important Note: Do not throw away the ad data. You need to constantly review the data. If you have created a very unsuccessful ad, you can close it and set up a new ad without spending unnecessary money. How many people saw the ad here? How many people clicked on the ad? , how many people signed up for your online store? How many people bought it? You should examine all these data and make decisions based on the data.
If there are too many clicks but not buying, users may not be able to match the message you give in the ad with what they see in your online store. (If there is no technical error preventing the purchase in the online store)
You can continue to review the data by gradually increasing the budgets of the ads you sell.
3. Advertise and sell with Google Ads
The first thing we think of about the Internet is almost immediately Google. If we are going to search for something or want to look at the price right away, we Google it immediately.
That’s why Google ads are so valuable and have high conversion potential.
Google ads make your site appear at the top when your leads search for something on Google.
Important Note: Do not throw away the ad data. You need to constantly review the data. If you have created a very unsuccessful ad, you can close it and set up a new ad without spending unnecessary money. How many people saw the ad here? How many people clicked on the ad? , how many people signed up for your online store? How many people bought it? You should examine all these data and make decisions based on the data.
If there are too many clicks but not buying, users may not be able to match the message you give in the ad with what they see in your online store. (If there is no technical error preventing the purchase in the online store)
You can continue to review the data by gradually increasing the budgets of the ads you sell.
4. Work with “Influencers”
We’ve talked enough about what can be done for your target audience on social media. However, there is a different but effective way: Influencers Marketing.
Influencers marketing is a marketing strategy in which famous people who are known on social media and followed by the masses promote your products and brand.
The most important thing to consider is that you need to choose an influencer suitable for your target audience.
For example, if you sell boutique products, you can choose a fashion YouTuber or an Instagram model who shares tips about online shopping.
Now is the time to experiment and learn more for selling!
Simple but very powerful strategies to make your first sale. We are not discovering anything new. All of the very famous stores that sell now apply these substances.
Your difference should be to try and learn a lot, always with the same excitement, to be like big companies. In general, users leave immediately because it does not happen. Don’t do this. I wish it was easy, but then anyone could do it anyway.
The goal here is to sell. The basic strategy is to try and learn the most effective channel and then improve it.
Try the methods outlined above to make your first sale.
If you do it right, I’m sure you’ll make your first sale within 21 days.
You have started selling online if you complete the steps outlined in this article. You can contact us by sending an e-mail to [email protected] or by contact to WhatsApp to get support.